Archive for July 2018

Most people in the SaaS world know MRR stands for “monthly recurring revenue.” What many do not know is that despite having the word “revenue” in it, MRR is not actually revenue. MRR could be more accurately described as “MRRR” or monthly recurring revenue representation. MRR is a normalized number that provides a good representation of your…

MRR is the most popular method of normalizing recurring revenues for subscription analytics. Normalized revenue provides a clearer picture of performance, especially when reported in categories relative to prior periods.