saas metrics

7 SaaS Metrics Every SaaS Company Should Care About in 2021 The SaaS market is expected to reach $164.29 billion by 2022 — which means the key innovations of this business model are about to inspire even more businesses. And with more popularity comes more confusion, especially over what metrics are most important to drive the…

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Top-Down or Trendline ARR Modeling The following blog post explains how to build a top-down ARR model and is excerpted from The Complete Guide to SaaS Revenue Modeling, a collaboration between SaaSOptics and Burkland Associates. You can download the complete guide here. The top-down ARR model approach involves looking at historical trendlines for ARR growth…

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Q&A with Adam Morson, SaaSOptics’ New CFO  With 20 years’ experience in various finance roles in the software industry and first-hand experience with the SaaSOptics platform, Adam Morson was a logical choice when SaaSOptics decided to bring on a CFO in Q4 of 2020.  We recently sat down with Morson to better understand why he…

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