Calculator Resources

In a SaaS business, metrics are everything. Having a great understanding of your foundational metrics such as Customer Lifetime Value, Annual Churn Rate, and Customer Renewal Rate is the first step to creating greater financial maturity, accountability, and success.

Customer Lifetime Value Calculator


See the average total value of your customers over the course of their lifetime.

Annual Customer Churn Rate Calculator


Understand total attrition across all lines of your business.

Annual Customer Renewal Rate Calculator


Understand the percentage of your customers that renew their contract.


Want to dive deeper into your numbers and understand performance by cohort and/or over time?

Check out SaaSOptics’ metrics and analytics today.

We know calculating SaaS metrics is complex.

If you have any questions on how we wrote our formulas or need help using these calculators, get in touch today.