Podcast: Metrics That Measure Up – B2B SaaS Metrics Evolution and Usage
Listen to SaaSOptics founder, Clayton Whitfield, discuss the evolution of SaaS Metrics with Ray Rike on the RevOps Squared podcast, Metrics that Measure Up.
What You'll Learn:
- How the understanding of core SaaS metrics has changed over the last 12 years
- Why the inter-dependencies between multiple key SaaS metrics is critical for success
- The importance of segmenting your customer data by common traits, such as industry or start date, with a cohort analysis
- Leading vs. lagging indicators and how they can be used to indicate customer churn risks
View the original RevOps Squared podcast and full show notes here.
Clayton Whitfield Founder and SVP Revenue Programs, SaaSOptics
Ray Rike Founder and CEO, RevOps Squared