Product-led Growth eBook
To accelerate growth, many B2B SaaS companies are turning towards the one thing they know best: their product. Product-led growth has been popping up in the conversations of IPO-hopefuls—but what is it really? And could it replace the traditional Sales-led model?
Do you really need a sales team to scale a modern B2B SaaS company?
Is a free trial a good idea, or are you just attracting penny-pinching customers? What the heck is product-led growth anyway?
What You'll Learn:
- Why is product-led growth being adopted so rapidly?
- How to determine if product-led growth is right for you
- Is Sales-led SaaS dying?
- How PLG will affect your SaaS business
- How to introduce a hybrid GTM strategy