Metrics & Analytics
How to Make Your SaaS Pitch Deck Stand Out Using Metrics
How to Make Your SaaS Pitch Deck Stand Out Using Metrics It’s one of the most stressful parts of fundraising: creating and perfecting your SaaS pitch deck. Contrary to popular belief though, the days of the formal pitch deck presentation are largely over. In a recent webinar, SaaSOptics CEO Tim McCormick, Lessonly CFO Brian Montminy,…
Read More7 SaaS Metrics Every SaaS Company Should Care About in 2021
7 SaaS Metrics Every SaaS Company Should Care About in 2021 The SaaS market is expected to reach $164.29 billion by 2022 — which means the key innovations of this business model are about to inspire even more businesses. And with more popularity comes more confusion, especially over what metrics are most important to drive the…
Read MoreCustomer Success Metrics That Matter to InvestorsÂ
Customer Success Metrics That Matter to Investors Customer success is key to any growing SaaS business. Deloitte found in 2017 that customer-centric companies are 60% more profitable than companies that don’t focus on customers. With numbers like that, it’s easy to see why customer success metrics are some of the most sought after numbers by…
Read MoreFundamentals of SaaS ARR and Revenue Forecasting
Fundamentals of SaaS ARR and Revenue Forecasting The following is the first chapter of our new guide, The Complete Guide to SaaS Revenue Modeling, a collaboration between SaaSOptics and Burkland. Download the full guide here. ARR Annual Recurring Revenue, or ARR, is a key metric used by SaaS or subscription businesses to measure the annual…
Read More9 Key Findings on B2B SaaS Capital and Operating EfficiencyÂ
9 Key Findings on B2B SaaS Capital and Operating Efficiency In today’s SaaS landscape, optimizing capital and operating efficiencies is key. Financial models are wonderful tools for understanding how much capital you need to raise (and when) to stay afloat, but external benchmarking is also essential. That’s why the teams at SaaSOptics, a subscription management…
Read MoreSaaS Due Diligence: Spotlight on Financial Data & Metrics
SaaS Due Diligence: Spotlight on Financial Data & Metrics SaaS due diligence: the process every finance department loves to hate. On the one hand, it’s a tedious undertaking. But on the other, nailing it means protecting your company’s valuation, and depending on your equity stake in the company, putting money directly in your pocket. Who…
Read More5 SaaS Metrics You’re Calculating IncorrectlyÂ
5 SaaS Metrics You’re Calculating Incorrectly SaaS metrics: the performance indicators that startups love to hate. Whether you’re the CEO or an analyst at your company, SaaS metrics play a huge role in your day to day. But why are they so important? And what are the hidden costs of getting them wrong? In contrast…
Read MoreChurn Analysis: How To Position For Success After Covid-19
Got Downtime During Covid-19? Take a Deep Dive Into Your Data With a Churn Analysis There’s no way around it: COVID-19 has changed how we live, work, and interact with others. It has also changed how many companies do business, requiring executives to re-examine strategies across the board and forcing teams to adapt to remote…
Read MoreChurn Profiles: Segmenting Your Customer Base The Correct Way
On our recent episode of the Get Funded, Stay Funded Podcast, we discuss this topic with Chief Customer Officer and Co-founder, Clayton Whitfield. In the B2B SaaS / Subscription world, you rarely have a completely homogenous customer base. Churn Profiles are simply the analytical manifestation of the reality that B2B SaaS/Subscription customers will likely churn…
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