Metrics & Analytics
7 SaaS Metrics Every SaaS Company Should Care About in 2022
7 SaaS Metrics Every SaaS Company Should Care About in 2022 The SaaS market is expected to reach $164.29 billion by 2022 and the rise in popularity of this business model shows no evidence of slowing down anytime soon. But with more popularity comes more confusion, especially over which SaaS metrics are most important to…
Read More2022 B2B SaaS Trends [Webinar Recap]
2022 B2B SaaS Trends [Webinar Recap] There isn’t much that stays the same in the world of B2B SaaS. That’s why we sat down with SaaSOptics and Chargify executives Caitlin O’Neil, CFO, and Matt Downs, CRO, to weigh in on the biggest trends of 2022. In this webinar recap, you’ll see the most significant trends…
Read MoreThe 2022 Accounts Receivable Aging Guide
There’s a reason most late payments are rewarded with fines: cash is king, and companies need to know when they can expect to be paid. The longer a bill remains unaddressed, the higher the risk of nonpayment. In this post, we’ll discuss the main tool companies use to manage these delayed payments and mitigate potential…
Read MoreMRR Calculation for a Term Subscription Business
MRR calculations aren’t governed by set rules, which makes them difficult to manage. Using a tool like SaaSOptics will help you optimize your calculations and set you up for long-term success. Monthly Recurring Revenue (MRR) is one of many ways to measure your predictable revenue stream. Its primary purpose is to permit performance reporting across…
Read MoreMRR Should Really be Called ‘MRRR’ Due to GAAP Accounting Rules
This post was originally published on July 27, 2018. Most people in the SaaS world know MRR stands for “monthly recurring revenue.” What many do not know is that despite having the word “revenue” in it, MRR is not actually revenue. MRR could be more accurately described as “MRRR” or monthly recurring revenue representation. MRR…
Read MoreEverything You Need to Know About SaaS Sales Forecasting Methods
Everything You Need to Know About SaaS Sales Forecasting Methods Forecasting is an essential practice for growing businesses, especially considering the lightning-fast speed at which technology and the internet continue to change. Skillful forecasting can keep your company nimble, helping you maneuver around sudden market changes, seasonal shifts, competitor challenges, and other obstacles. As your…
Read MoreHow to Raise Capital: Preparation, Benchmarks, and Best practices [Webinar Recap]
How to Raise Capital: Preparation, Benchmarks, and Best practices [Webinar Recap] Fundraising never really stops. That was the central theme of a recent webinar about preparing for a capital raise. Raising capital is an ongoing process that needs to be implemented continuously, whether you’re at a pre-seed stage or have your IPO in sight. Executives…
Read MoreChurn Analysis: How To Position For Future Success
Churn Analysis: How To Position For Future Success In the early days of a SaaS business, conducting a thorough churn analysis is usually the furthest thing from your mind. The focus is on go-to-market strategy, product-market fit, and winning new business. However, SaaS businesses rely heavily on customer retention to ensure future growth. It’s never…
Read MoreRevenue Growth Metrics and KPIs that Matter to Investors
Revenue Growth Metrics and KPIs that Matter to Investors Whether you’re raising your first institutional round of funding or you’re looking to retain funding from an investor, there are specific revenue growth metrics and KPIs that investors expect their portfolios to produce. Not only do these metrics help support the story you’re telling investors about…
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