Metrics & Analytics
Everything You Need to Know About SaaS Sales Forecasting Methods
Everything You Need to Know About SaaS Sales Forecasting Methods Forecasting is an essential practice for growing businesses, especially considering the lightning-fast speed at which technology and the internet continue to change. Skillful forecasting can keep your company nimble, helping you maneuver around sudden market changes, seasonal shifts, competitor challenges, and other obstacles. As your…
Read MoreHow to Raise Capital: Preparation, Benchmarks, and Best practices [Webinar Recap]
How to Raise Capital: Preparation, Benchmarks, and Best practices [Webinar Recap] Fundraising never really stops. That was the central theme of a recent webinar about preparing for a capital raise. Raising capital is an ongoing process that needs to be implemented continuously, whether you’re at a pre-seed stage or have your IPO in sight. Executives…
Read MoreChurn Analysis: How To Position For Future Success
Churn Analysis: How To Position For Future Success In the early days of a SaaS business, conducting a thorough churn analysis is usually the furthest thing from your mind. The focus is on go-to-market strategy, product-market fit, and winning new business. However, SaaS businesses rely heavily on customer retention to ensure future growth. It’s never…
Read More7 SaaS Metrics Every SaaS Company Should Care About in 2021
7 SaaS Metrics Every SaaS Company Should Care About in 2021 The SaaS market is expected to reach $164.29 billion by 2022 — which means the key innovations of this business model are about to inspire even more businesses. And with more popularity comes more confusion, especially over what metrics are most important to drive the…
Read MoreRevenue Growth Metrics and KPIs that Matter to InvestorsÂ
Revenue Growth Metrics and KPIs that Matter to Investors Whether you’re raising your first institutional round of funding or you’re looking to retain funding from an investor, there are specific revenue growth metrics and KPIs that investors expect their portfolios to produce. Not only do these metrics help support the story you’re telling investors about…
Read MoreFundamentals of SaaS ARR and Revenue Forecasting
Fundamentals of SaaS ARR and Revenue Forecasting Financial modeling for SaaS businesses is a tall task. Because of the recurring nature of SaaS revenue and the range of customer billing approaches, it can be tricky to build a model that will accurately reflect your future cash position. SaaS financial models require that you build an…
Read More3 Signs It’s Time to Raise a Series AÂ
3 Signs It’s Time to Raise a Series A In a recent joint webinar, SaaSOptics CFO Adam Morson and Riverside Acceleration Capital Partner Jonathan Drillings took a deep dive into raising a Series A. The pair covered everything from how to know when it’s time to raise your first institutional round to the broader implications…
Read MoreHow to Make Your SaaS Pitch Deck Stand Out Using Metrics
How to Make Your SaaS Pitch Deck Stand Out Using Metrics It’s one of the most stressful parts of fundraising: creating and perfecting your SaaS pitch deck. Contrary to popular belief though, the days of the formal pitch deck presentation are largely over. In a recent webinar, SaaSOptics CEO Tim McCormick, Lessonly CFO Brian Montminy,…
Read MoreCustomer Success Metrics That Matter to InvestorsÂ
Customer Success Metrics That Matter to Investors Customer success is key to any growing SaaS business. Deloitte found in 2017 that customer-centric companies are 60% more profitable than companies that don’t focus on customers. With numbers like that, it’s easy to see why customer success metrics are some of the most sought after numbers by…
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